Samsung is launching an aggressive push into the b2b sector with its new unified communications product for enterprises.
Wireless Enterprise will be sold through the indirect channel and comprises devices, security, infrastructure and voice over wireless LAN. While elements of the service can be bought individually, Paul Templeton, general manager of Samsung Networks UK, said the product’s full range of services, such as HD calling, could only be accessed with a complete suite of Samsung products.
Templeton said the product, which was roadtested in the UK by a legal firm and chemical company, was a response to the increasingly mobilised workplace. He said: ‘A lot of people have talked about unified communications but it’s designed around people sitting at a desktop and that doesn’t really exist anymore. It’s on the road that is when people have the most need to access those capabilities.’
While Samsung has been hugely successful in the consumer space, it has been less so in the enterprise channel. Templeton said Samsung is set to strongly push Wireless Enterprise into the b2b space. He said: ‘It’s very much the style of the company. Because of the success of the company, it’s pointless investing unless we are aggressive and have a plan in place to turn that into something meaningful.’
Author: Graeme Neill