6/17/2013 11:53:38 AM
Tech Data Mobile appoints new director of marketing
Tech Data Mobile has appointed Michelle Henchoz as its new director of marketing for the UK and Ireland.
She joins from specialist field marketing agency Reach, where she was client development director. She has also worked at mobile companies including Vodafone, Sony Ericsson, LG and Bosch Telecom. One of her first taks will be overseeing its next Aspire event in London, where Tech Data Mobile will make a number of sales presentations and offer networking sessions. She will report to Stephen Nolan, managing director for the UK and Ireland.
Nolan said: 'Michelle is a valuable addition to our team and one that further underlines our commitment to the ongoing development of our business. It’s important that we continue to support our customers and partners with innovative and effective marketing. With her extensive experience of the mobile market and tremendous enthusiasm and energy, Michelle has exactly the right qualities to help us move ahead.'
Henchoz said: 'This is a really exciting opportunity to join a great organisation at a key stage in its business development. Tech Data Mobile has established itself as a strong and positive influence in the UK market, delivering pragmatic, effective and original marketing. I’ll be looking to work with our supplier partners to enhance and add to that reputation and ensure that customers have access to information and resources they need to keep driving their sales.'
Author: Graeme Neill