EE is launching a major b2b push in a bid to become the UK’s number one business network by 2016.
The push will see EE strengthen its indirect partner base to boost sales and increase take up of its 4G b2b services. EE revealed its b2b ambitions to over 60 distributors and dealers at its latest b2b partner day last week.
Partners welcomed the presence of Nathan Vautier, indirect sales director, and EE chief sales officer Mark Allera at the event, which they said signaled the operator’s commitment to the indirect channel. One said: ‘This is the first time for a while they have fielded the big guns. They clearly wanted to show they mean business.’ Another said: ‘It was good to see how the big cheeses wanted to talk to the channel and get a better understanding of what we need to grow our business.’
Another source said: ‘Nathan stressed EE’s increased focus on the indirect channel, and talked about the success of 4GEE being seen in the channel. EE is going to ramp up its focus on this area even more from now on, growing its team, and its list of important partners.’
Dealers said EE also reassured delegates that it is continuing to work on software problems which have delayed some dealers’ commission payments. Sources said the operator promised to fix the problems by the end of the year with processes in place to ensure all payments are made in the interim.
EE declined to comment.
Author: Carol Millett