Daisy Distribution is subsidising its EE 4G products in a bid to boost business take up of next generation mobile.
It is offering partners the Huawei e776 MiFi device to showcase how 4G works to customers. The distributor said it is offering to underwrite some of the costs and part of the airtime. The partner will also receive half of the device's trade cost back.It is also helping to fuel EE's attempts to switch customers from rival networks by paying partners an advance of £110, with an extra £200 connection bonus coming for new customers.
Julien Parven, marketing director at Daisy Distribution, said: 'We are witnessing exponential growth in our EE numbers as it becomes more and more established. However, with greater understanding of the offering and its strengths, we believe the take-up of 4G could see a considerate rise.
'With this new offer, we are hoping to stimulate sales for our 4G products and give our partners an incentive to sell the MiFi device and its capability. By providing an affordable demonstration device, our partners have an opportunity to show their customers, first-hand, that 4G speeds can be up to four times faster than that of a standard fibre optic broadband solution.'
Author: Graeme Neill