Mobile phone retailer Fonehouse is set to double mobile business connections to over 10,000 next year under its branded b2b programme.
The company said this week that b2b partners on the Fonehouse Business Partnership Programme are delivering up to 900 mobile connections a month, with the total number of mobile connections currently standing at around 5,000.
The programme, which launched in March, aims to sell business and unified comms deals through a network of mobile, fixed line and IT resellers based in every county. Partners will provide b2b deals on EE, Orange, T-Mobile, and Vodafone as well as unified comms services via Vodafone MVNA and communications provider Gamma.
Group chairman and CEO Clive Bayley said the programme was growing steadily with 10 partners on board of which three are Fonehouse retail franchise partners. The company is aiming to recruit at least another five branded partners by the end of the year and to reach the programmes’ targeted total of 48 partners by the end of 2014.
Bayley said: ‘We have over 5,000 connections in total for mobile and we are adding on between 800 to 900 mobile connections a month, as well as fixed line and Voip services.’
He said b2b sales experience and a willingness to sell beyond mobile were paramount. ‘It’s all about having the right people. They have to be experienced and have an existing base. They also have to be prepared to sell under the Fonehouse brand and to sell not just mobile but our unified comms services as well.’
Bayley said the programme was attracting ‘significant’ interest among resellers. ‘Our programme is working…It’s all about having the right people. They have to have an existing base and they have to be prepared to sell under the Fonehouse brand and to sell not just mobile but our unified comms services as well.’
Fonehouse Business Partners pay a membership fee of £500 a month, receiving in return Fonehouse branding, their own geographical region, competitive commercials, BDM support, a full back end service and dedicated leads from Fonehouse’s lead centre in Stoke. Partners also get access to Fonehouse’s Deal Builder system, which Bayley said is being upgraded.
‘We are building a new version. It is a fantastic tool for our partners which we are making even better. It really simplifies the process and allows them to connect straight to the networks.’
The company is also adding to its back up team, with plans to recruit another two business development managers, bringing the total number to six.
Fonehouse is also looking to add new resellers to a parallel non-branded b2b programme which currently has over 45 resellers selling mobile connections on Vodafone via Gamma Mobile.
Author: Carol Millett