Online accessories retailer Mobile Fun is expanding its b2b distribution business with plans to deliver £1m of annualized sales by 2015.
The retailer is on the hunt for a distribution chief as well as a sales executive, product developer and marketing executive for the newly created distribution team.
Mobile Fun MD Mohammed Hussain (pictured), said: ‘Moving into distribution is a key part of our ambitious growth strategy for Mobile Fun. We receive regular approaches from retailers and dealers asking us to help them with their accessories proposition because they recognise our extensive expertise in the e-commerce and mobile sectors, the strength of our product proposition, and the high value of the Mobile Fun brand.’
The company has yet to reveal the name of its distribution business. Hussain said: ‘While our prospective customers have the security that the new business is backed by Mobile Fun, we want to launch a distribution brand that can run independently of our B2C business.We feel that we need a separate brand for our distribution initiative, so that the two strands of our business are represented by strong stand-alone brands.’
Hussain said the company’s in depth knowledge of trends and consumer preferences, generated by over three million monthly visits and 60,000 plus customer-written product reviews on Mobile Fun websites.
Hussain added: ‘Our websites are regarded as a benchmark for retailers and distributors within the mobile industry. Through our new distribution business, retailers will have access to a product range that reflects the expertise Mobile Fun has built up through its close relationships with consumers. They will also benefit from a supply chain and logistics operation that ensures the fast time to market.’
Mobile Fun stocks over 7,000 accessories for mobiles and tablets for its B2C online retail business. The new distribution business will draw on existing product and market expertise to launch up-and-coming brands from Mobile Fun’s vast network of suppliers and manufacturers, and will also promote the company’s innovative own-brand products.
The new business is aiming to supply the UK market and capitalize on its international customer and supplier base, its local offices in six countries and its portfolio of multi-lingual websites.
The move into the distribution sector follows Mobile Fun’s expansion into international markets last year. The company currently runs six international offices and has an online presence in 31 countries with retail sales of £11.5m.