EE launches b2b campaign targeting financial sector

EE launches b2b campaign targeting financial sector

EE is continuing its drive into the b2b sector with the launch of a campaign offering banks and the financial services industry a range of tailor-made services.

The strategy sees EE launch Mobile Voice Recording, which the operator says is the UK’s first network-integrated service to fully comply with FCA mobile trading regulations.

EE is also offering BlackBerry Enterprise Service 10 Regulated-level for high security mobility management.

The launches are part of EE’s 'In the City' strategy to target b2b business in the Square Mile. The campaign will also highlight EE’s 4G services which are now available in the City of London, with download speeds up to 60Mbps.

EE’s Mobile Voice Recording complies with FCA regulation that requires mobile phone communications relating to transactions in the equities, bond, derivatives and financial commodity markets to be recorded, to help deter and detect market abuse.

The service has been jointly developed by EE and Etrali Trading Solutions, which integrates voice capture and analytics platforms for the financial markets.

The service works with any handset and, automatically records all call. Users don’t need to open apps to access the service or remember to dial prefix numbers before making calls, reducing overall call costs.

It also stores all voice and data communications for six months, either on Etrali’s cloud infrastructure, which is accessed through a secure online portal, or streamed directly to an organisation’s dedicated storage system. The service is available on a per-user licence basis and can be integrated into the customer’s existing voice recording infrastructure without data being stored in the cloud.

EE is also offering the BES 10 Regulated-level Enterprise Mobility Management, which enables granular control over device features such as the in-built camera,  Wi-Fi and Bluetooth connectivity from a web-based management console, as well as options to deploy and manage work applications and restrict unapproved apps.

Gerry McQuade, chief marketing officer for business at EE, said: ‘With our ‘In The City’ strategy, we’ve put together a complete package for financial services organisations that makes it easier for them to securely manage their mobile device fleets and comply with regulations governing mobile trading. Not only is this critical to our customers’ business but also to the health and integrity of the financial services industry in the UK.’

Robert Powell, global head of compliance at Etrali Trading Solutions, said: ‘Mobile Voice Recording has the potential to be a real game-changer for the industry. Users get a quality mobile call experience without having to install an app, change SIMs or use a virtual operator, while compliance teams can easily search for and recover recorded conversations, and apply advanced analytics to meet increasing regulatory requirements.’

Written by Mobile Today
Mobile Today


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