James Bannister is on a quest to more than double sales at OneCom in the next 12 months in his new role as sales director at its newly launched unified comms divison.
Bannister, who quit his job as UK and Ireland VP at Ingram Micro Mobility last month, will oversee OneCom Services as well as managing the company’s relationships with key mobile suppliers and manufacturers.
OneCom was formed earlier this year by the merger of Premier Telecom and Business Phones Direct, making it Vodafone’s largest Platinum Partner, with over 150,000 mobile connections.
Bannister told Mobile: ‘I want to at least double sales in the next twelve months and I will be launching an aggressive pro-active outbound marketing campaign to win new customers, as well as cross selling into our 40,000 strong base of mobile customers.’
Bannister declined to discuss rumours that his decision to leave Ingram Micro Mobility had been fuelled by the IT giant’s corporate culture but said OneCom’s way of working was closely aligned to his own. He said: ‘This is a growing company which embraces the entrepreneurial spirit. This is a place where you can make things happen and make them happen quickly. You can maximise the opportunities rather than have to go to people, who don’t know the industry, to get their permission and then be told you can’t do it anyway.
‘OneCom is an independent and dynamic company which can react quickly to the changes and mood of the market so this is a fantastic opportunity.’
Bannister said he had been keen to join OneCom, after working closely with the company whilst at Ingram Micro Mobility. He said: ‘I always thought OneCom was an enthusiastic, entrepreneurial environment that I could thrive in and I had wanted to work there for some time. So when I heard there was an opportunity at director level in the services division I jumped at the chance.’
OneCom’s CEO Darren Ridge said Bannister is a valuable addition to the team. He added: ‘James has 10 years of experience in Ingram Micro Mobility and before that he was running a very successful telesales operation so he brings very valuable industry knowledge and experience to OneCom.’
He added the rising unified comms market presented ‘a massive opportunity. We are very much a total communications business and the challenge now is to sell fixed line, managed and hosted services to our mobile customers and James will be able to bring his energy, enthusiasm and knowledge to growing that side of the business.’
Ridge said the company was continuing its acquisition drive, with another two acquisition deals close to completion. He said organic growth was also strong with the company adding over 3,000 new mobile connections a month. The company is also continuing its recruitment drive, which aims to take on over 100 staff across its eight regional offices.