BlackBerry is counting on BES10 to revive its b2b proposition despite dwindling popularity in its devices portfolio.
Handsets made by the Canadian manufacturer are still the number one choice for business, although market share is fast declining. Channel sales manager Andrew Smallwood said while BlackBerry remains in the handset market, it was concentrating on the latest incarnation of its enterprise solution to safeguard its future. He said: ‘We still sell BlackBerry devices, it’s just we appreciate there are other smartphones out there.’
According to Smallwood, ‘consumerisation’ in enterprise has made handsets such as the iPhone and Samsung devices appealing to the business market. The Canadian manufacturer has responded to this trend by making BES10 compatible with rival smartphones. He said: ‘BlackBerry is still out there. BES5 is present in 90% of the FTSE500 companies, and there are 90,000 across the world, so there’s still a massive footprint.’
Despite projecting positivity about BlackBerry’s new direction, Smallwood addressed the ‘elephant in the room’, referring to the company’s precarious future. He added: ‘We are going through due diligence with Fairfax which will be resolved by 4 November, but I want to make it absolutely clear to everyone in this room we are 110% committed to the enterprise market and the consumer market in the UK.’
Author: Matthew Campelli