Sony Mobile has targeted the b2b sector with the launch of Xperia in Business, a campaign aimed at promoting the manufacturer’s smartphones and tablets to enterprises.
The campaign will front a major push by Sony Mobile into the b2b market from early next year, targeting SMEs and corporate companies and mobile networks with b2b clients.
The move comes as operators continue to call on manufacturers to develop alternative b2b solutions to BlackBerry for their business customers, with the Canadian manufacturer trying to claw back lost market share.
The Xperia in Business campaign will showcase Sony Mobile’s flagship smartphones and tablets and show how they can be adapted to business use using a range of business services including email and calendar apps to synchronise them to Microsoft servers; device, network and storage security services; and mobile device management solutions.
The initiative also offers BYOD services supported by mobile device management providers MobileIron and Airwatch, which both offer migration services for businesses looking to migrate from BlackBerry.
The campaign will initially focus on the Xperia Z1 and the Xperia Z Ultra smartphones.
A Sony Mobile spokesman told Mobile: ‘Xperia in Business is hugely important to us, and fully integrated across our portfolio – it will be a priority focus for us next year, and beyond.’
He added: ‘It is imperative to ensure our smartphones and tablets can be used for work too, whether purchased by businesses or by the user/employee. We have made a concerted effort to ensure our mobile devices offer industry standards for business, as well as being excellent consumer options, which allows for easy integration into business, or corporate IT infrastructures.’
Sony Mobile may already be benefitting from the uncertainty surrounding BlackBerry’s future. The spokesman said the initiative was aimed at smaller companies but is attracting interest from larger enterprises. He said: ‘So far, SME and SOHO are our main customers but some large enterprises have started picking up our portfolio, and we expect this to continue over the coming months.’
The spokesman said Sony Mobile devices had got off to a slow start in the b2b market but were picking up momentum. ‘While we faced some early challenges, we’re confident we now offer the best-in-class business proposition, with strengths across key areas including security, BYOD and apps,’ he said.
He added although Sony Mobile is a relative newcomer to the b2b sector its devices are already attracting support from networks. He said: ‘We can’t draw any concrete conclusion as yet. However, at a global level we do see a high interest from our carrier partners to bring Xperia smartphones and tablets into their business or enterprise offerings, and we’re confidently excited about what the future holds.’
Author: Carol Millett