Daisy Wholesale has seen more than 185 resellers taking up its Sim-only proposition since its launch in May this year.
The Sim-only proposition, which was set up in partnership with Vodafone, is aimed at helping Daisy Wholesale’s predominantly fixed and IT resellers add mobile to their portfolios.
The proposition is designed to be simple, avoiding the need for complex tariffs, commission models and credit risk. The proposition offers one tariff under a Sim-only, 30 day deal with the option of adding unlimited calls and data.
Daisy Wholesale MD Terry O’Brien said: ‘The feedback has been tremendous. We have around 185 partners and we are on the verge of making mobile a proper wholesale product. What we have done is made mobile fit for the channel – it is something that really suits these local resellers.’
However, O’Brien said he was still keeping his ambitions in check for the product. He said: ‘Let’s put that into perspective. We have over 1,200 partners so we still have a long way to go and some of those partners that have taken up the proposition are not yet selling at the levels we want them to, but it is a really good start.’
O’Brien joined Daisy Group in May 2011 with a remit to grow Daisy Wholesale’s business through acquisitive and organic growth. Over the past year it has bought IT data specialists Netcrowd and Servassure and most recently IT service and maintenance firm Indecs in October this year.
The integration of the three newly acquired companies means Daisy Wholesale can offer its partners full white label, channel focused, professional services capabilities covering the design, installation and maintenance of networks, LAN, WAN, PBX and telephone systems as well as maintenance contracts, IT server and cloud storage facilities.
O’Brien said the expansion of its services opens up greater opportunities to its partners in an increasingly converged market.
‘People now understand the breadth of what we offer and are buying into what they can do. The reaction has been very positive,’ he added, pointing to the take-up rate of Servassure services among partners as an example. ‘We have doubled the number of partners working with Servassure from around 25 partners and we are adding around two to three new partners each week.’
O’Brien said the opportunity to offer converged solutions means ‘that the channel can own the SME market. It can own those relationships across a global range of services with us sitting between them and the carriers giving them that extra service that they can’t get from the carriers, which makes it a win-win situation for everyone’.
Author: Carol Millett