Truphone is making headway in the b2b market after investing significantly in expanding its operations, with orders growing ‘250% from summer to autumn' 2013.
The ‘international mobile phone network’ has a footprint in eight countries worldwide, giving clients the opportunity to use minutes and texts from their Truphone bundle in each nation to save money on roaming costs. Earlier this year Russian tycoon Roman Abramovich invested £75m in the company.
European managing director Robert Jones said the time is right to grab market share. He said: ‘We’ve spent a lot of time, money and effort over the last year growing our business. While the company has been around for a number of years it was in the embryonic stage. We secured more funding this year, and now we’re taking the business into major expansion mode, sales and marketing mode, and we’re set for going into market. In the summer and autumn this year we’ve grown our order book by 250% from summer to autumn, so we want to continue that growth curve and engage in the marketplace.’
The operator recently launched its proposition in Spain, Germany and Poland to add to its existing portfolio of the UK, United States, the Netherlands, Hong Kong and Australia, although Truphone customers travelling to other parts of the globe will ‘still see a big cost saving’. Individuals with the Truphone service can have a local number for all eight nations on the same Sim card to save the hassle of swapping Sims, as well as creating cost benefits for those around them.
Talking at the Oxfordshire base of Truphone partners Caterham F1, Jones added: ‘A 30% saving on bills is representative of our customer base at large, and in many cases it can be a lot more. It depends on people’s call patterns. We have individual users who had phone bills of £3,000-£4,000 per month because roaming costs are absurd, particularly when you’re outside the European Union.
‘We make it absolutely seamless. The customer doesn’t have to do anything but use their phone as they would normally. For example, if they wanted to call someone in the US, their American number comes up on the caller ID, so they have that local identity. The other unique thing is the benefits for people around the user. Customers, suppliers, partners, friends and family can just call them on their local number.’
Although Jones admits the b2b sector is Truphone’s sweet spot in terms of business, the operator does offer consumer users a prepay Sim card. While Truphone prioritises its engagement with CIOs and executive level employees of large companies, the European MD added that it was looking at the possibility of a ‘postpay offering for the mass-market consumer’. 4G remains on Truphone’s roadmap, although presently it ‘doesn’t make sense from a commercial and user experience perspective’.