Nokia is intensifying its assault on the b2b market in 2014 with plans to carve out a greater share of the SME sector whilst continuing its corporate sector land grab.
The manufacturer aims to build on record growth in the b2b sector last year which saw it clinch a number of significant corporate contracts from BlackBerry and boost its b2b marketshare from 5% to 12%, representing over 30% volume growth quarter on quarter.
Nokia director of business sales for UK and Europe Adrian Williams said Nokia will ‘significantly exceed’ its current share of the b2b market in the UK this year.
‘We have made good progress in 2013 and we now plan to scale our activities across all channels,’ he told Mobile, adding that Nokia will also grow the b2b team ‘significantly’.
After focusing on the corporate market last year Nokia is turning its sights on the SME market with plans to roll out a series of SME initiatives and bolster support for channel partners.
Williams explained: ‘In the last 12 months we purposely focused on large business customers to build a selection of case studies and endorsements for our proposition, which we know businesses of all sizes will be interested in and reassured to see.
‘The smaller businesses represent the largest opportunity in the UK market and this is where we will be placing much more focus, to build awareness and demand. We have some very focused initiatives to engage with these customers.’
He added that the public sector is also ripe for growth with public bodies ‘showing some very significant interest’ in Nokia’s Lumia range.
Williams said customer interest had been boosted by Microsoft’s plans to acquire Nokia. ‘Feedback from business customers on the announcement has been extremely positive, and in several cases has reassured them on the longer term implications of investing in Nokia’s Lumia Windows Phone product range,’ he added.
Williams acknowledged that BlackBerry’s current problems opened up b2b opportunities for Nokia last year but added: ‘BlackBerry’s situation does not change the fact that in the current economic climate all businesses are regularly considering their mobile strategy based on the need for best cost operation.
‘For Nokia, having products that natively support the vast majority of company IT infrastructures this presents an accelerated opportunity, not to mention a more cost effective and simple upgrade path for our customers.’
He added: ‘The simple fact that a secure device (the Lumia 520) costing circa £150 can deliver Outlook, Office, SharePoint, Lync, OneNote, IE, SatNav and a choice of over 190,000 apps is just too compelling to be ignored.’