Samsung's increased investment in security and popular branding is making it a force in the worldwide enterprise sector.
According to a study carried out by Fiberlink, the mobility organisation recently purchased by IBM, Samsung smartphones and tablets make up 56% of the Android devices used in the b2b realm. The survey pulled data from a quarter of a million Android devices worldwide. IDC's most recent figures record the Korean manufacturer as the continual dominant player in the smartphone game, and Fiberlink director of marketing Jonathan Dale (pictured) said it was becoming more enticing option for businesses.
He told Mobile: 'Samsung has invested heavily in enterprise security features that make IT professionals more comfortable having their devices in the workplace. We've also been hearing from businesses that Samsung is making devices that have more curb appeal and generally rank high on the cool factor.'
In the UK market, Canalys revealed the iPhone as the most popular b2b smartphone with 35% of market share in Q4 2013, although that fell from 40% in Q3 2013. Nokia jumped to second with 18% as its Windows proposition gains traction, while BlackBerry continued to slide with its market share falling from 13% to 8%.
Following Nokia, Samsung has the third highest UK b2b market share with 17% of the market, and Dale added that the perception of Android is changing in terms of its enterprise appeal. He added: 'The perception of Android has drastically shifted – it’s gone from being seen as very 'techie-focused' to a more user friendly and approachable OS.
'The cost and selection is also important. We see customers pleased with the capabilities they have at their disposal for enabling Android devices in both corporate and BYOD implementations, although this was not always the case. We still hear concerns around fragmentation, security and potential malware.'