2/20/2014 4:57:26 PM
Frequency signs exclusive headphone deal with Griffin
Mobile accessories distributor Frequency has inked an exclusive deal with Griffin to sell its headphones in the UK and Europe.
The deal also sees the London-based company awarded 'Master Distributor' status by the American audio and mobile device accessory manufacturer. The move is in line with Griffin's plans to increase its brand penetration on the continent and in the UK, and Frequency's 'ideal mix of sales and support activities' and proven route to market sealed the deal.
Frequency head of audio, Mike Gregory, said: ‘We are delighted to be awarded Master Distributor status by Griffin, especially as we have long respected their comprehensive range of audio products. It is a brand that offers the perfect blend of products for all ages that our customers are asking us for and is a unique and valuable addition to our portfolio.’
Griffin European sales manager, Tony Johnson, added: ‘We have always been impressed with Frequency and felt that they offered the unique blend of professionalism and focus necessary to make the impact we desire. By consolidating our European drive through Frequency, we know that our brand will be in very safe hands and we look forward to working closely with the team.’