Zest4 looking to double connections by 2015

Zest4 looking to double connections by 2015

Unified comms business Zest4 is gunning for growth with plans to add around 6,000 mobile connections over the next 12 months.

Manchester-based Zest4, which offers mobile, fixed-line, data and hosted products via O2, Vodafone, Gamma, M247 and Outsourcery, was launched in April last year by 3A Telecom and Yes Telecom founder Freddie Fazelynia.

Fazelynia (pictured) told Mobile: ‘In April 2013 we started with nothing. We now have just short of 4,000 mobile subscribers of which 15% also take connectivity.’

He added: ‘Our strategy is to grow mobile, fixed-line, data and hosted connections over the next 12 months. We are looking to add approximately 6,000 mobile connections and over 2,000 hosted seats along with connectivity solutions.’

He said the company is looking for quality rather than quantity. ‘Our customer base and associated revenues have grown slowly but steadily over the last 10 months and we have been very choosy in respect of the type of business we take on.

‘Not only do we assess revenue and margin but the propensity of a customer to take additional products in the short to medium term is paramount.’

Fazelynia, who sold Yes Telecom to Vodafone in 2006 for a reported £30m, said his return to the industry was prompted by what he saw as a gap in the market for the sort of service Yes Telecom had offered customers.

He said: ‘I truly felt that nobody in the market was offering the same levels of service and ease of doing business to channel partners that we had historically provided at Yes. The partner experience is paramount to us and is the key focus of our business. This is what made us so successful at Yes Telecom.’

To this end it aims to offer partners cutting edge solutions, high levels of service, flexibility and transparency.

‘By reacting quickly and comprehensively to our partners’ needs we enable our partners to grow and develop their own businesses and at the same time deliver on our own objectives,’ he added.

The company has 60 partners on its books with no limit on numbers. Most are mobile dealers but Fazelynia said he is ‘very keen’ to take on fixed line and IT resellers.

Fazelynia said: ‘We offer both a dealer and re-seller model so for partners who have traditionally shied away from mobile and its complexities, we can support the sales process and offer a fully serviced dual-branded billing and collections option.’

Zest4 is staffed by a number of former 3A Telecom and Yes Telecom employees, including finance director Kevan Wakerley, operations director Mandy Fazelynia, Rob Foster and Jon Reynolds in channel sales and head of billing Nicola Bryan.

Fazelynia said getting the right people was key to Zest4’s future success. He said: ‘We are all thoroughly enjoying working together again and building something that is unique and that we are proud of.’


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