Gusto Telecom launches major review and recruitment drive

Gusto Telecom launches major review and recruitment drive

Gusto Telecom has launched a major review of its warehousing and operations strategy following ‘explosive’ growth at the accessories distributor this year.

The company is also on the hunt for 25 sales and operations executives to drive further growth at Gusto Telecom, which is relocating to new headquarters in Banbury in Oxfordshire next month.

Gusto Telecom founder and CEO Jolyon Bennett told Mobile the review aims to overhaul its warehousing and operations strategy.

Bennett said: ‘The review is mainly focused on sales, operations and warehousing. We are experiencing explosive growth and we want to make sure we are being as efficient and effective as we can. We are also looking at how we manage the inventory because we have lots of business in many different channels.’

Bennett said the recruitment drive is part of a major sales push designed to keep up the momentum of recent, rapid growth. The new roles will take the company’s headcount to around 45 by the end of the year.

He said: ‘This year has been massive for us. We have seen the same volume of sales in the first quarter of 2014, as in the first 12 months of trading from our launch in August 2012. We are flying. We are forecasting £10m of sales in this year alone with more and more customers coming on board.’

He added: ‘Last month we shipped out half a million units compared to 50,000 in the same month last year and we are still growing and that is because we understand that our customers are the most important thing to us.’

Gusto’s retail partners include John Lewis, Vodafone, Carphone Warehouse, O2, Dixons, Sainsbury’s, Staples and Maplin.

The company is also set to launch Juice Jackets, a range of power cases for iPhone 5 smartphones, which are the latest addition to Gusto’s Juice mobile accessories range.

Bennett said Gusto had taken advantage of a ‘lazy’ accessories market to grab share.

He said: ‘The accessories market has been lazy selling black products in standard packs. We are being much more creative with our products. We are led by our creativity.’

He added that the company is also planning to launch a range of wearable technology in Q4 under the Juice brand, which will include bracelets that act as portable chargers for smartphones.

Gusto Telecom has also opened an office in Shenzhen in China with five employees, to source new products and is planning to open an office in Ontario Canada as part of a strategy to drive sales in North America.


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