Exertis Micro-P boosts drive into wearable tech sector

Exertis Micro-P boosts drive into wearable tech sector

Distributor Exertis Micro-P is ramping up its drive into the wearables market, extending its deal with Samsung to distribute the manufacturer’s wearable devices.

The move comes as ABI Research reports that wearable device revenues will surpass $6bn in 2018, with wireless devices accounting for 50% of that figure.

Exertis Micro-P is adding Samsung’s activity-tracking Samsung Gear Fit and the Samsung Gear Neo line to its range.

These are the latest additions to Exertis Micro-P’s wearables range. The company first moved into the market last year with two deals to distribute the Samsung Galaxy Gear Smartwatch and Jawbone’s UP24 fitness tracker. It also offers wearables from Sony and LG and other tier one brands.

Following research carried out by GFK for Exertis Micro-P, the distributor is targeting three main wearables sub sectors: communication, multimedia and fitness/health. The company said the research has played a key role in helping resellers understand each category, making it easier for them to promote the products to their customers. It has also allowed Exertis Micro-P to open up new channels and target groups for customers to engage with across retail, B2B, corporate and other sectors. 

Exertis Micro-P points to analysts statistics which show that shipments of heart rate monitors will increase by 60% from 11 million in 2011, to 17.7 million in 2015, while running speed and distance monitors will increase 60% from 1.3 million in 2011 to over 2 million in 2015. Meanwhile, it is anticipated that sports watches will double from 3.5 million in 2011 to over 7 million in 2015.

Stuart Bruce, general manager of accessories division Attach, said: ‘Exertis Micro-P is now ideally positioned to help retail partners maximise the exciting developments in wearable technology.

‘Not only do we already have established relationships with the leading brands and developers of the technology, we have a clear strategy for each wearable sub sector. This, combined with our technical expertise, vast stock holding and distribution expertise, will ensure that our reseller partners are geared up to respond effectively to the anticipated demand.’

Exertis Micro-P is supporting its drive into the wearables market with a programme of strategic customer meetings over the next few weeks and will showcase its wearable technology lines and give presentations on the technology at the PCR Bootcamp for IT resellers on 21 May.


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