Wireless company, UK Broadband, has launched London’s first wireless broadband service. It caters specifically to SMEs and aims 'to disrupt the London broadband market' with a combination of instant connection, unlimited data, and transparent pricing.
The network, Relish, offers both broadband and mobile broadband services, and currently has two networks in London, 4G LTE and high capacity fixed wireess. It also operates both fixed and mobile networks. It plans to expand across Greater London and out to other UK towns and cities in the future.
A spokesperson from the network explained that it was set itself apart 'because of its flexibility, speed and convenience'. It comes without the hassle of installation delays, landlines or engineer visits. 'It's a unique offering that other provides can't match, and is designed for today's busy Londoner,' they added.
UK Broadband is part of the PCC W Group that includes HKT, Hong Kong’s premier telecommunications service provider and largest mobile service operator. It switched on Britain’s first 4G LTE system for commercial services in February 2012 in London and currently provides 4G LTE services in a number of cities, towns and commercial campuses across the UK.
TH_NK was selected in a competitive pitch in April 2012 as Relish's digital launch partner. Since then, the agency has been working with them to develop a differentiated experience and brand proposition across all touch points from sales to self-service, packages and the launch devices themselves. The agency also led the strategy and execution across web, mobile and social including customer service.
Lea Simpson, strategy director of TH_NK said: ‘After almost two years of keeping this under wraps, it's hugely exciting for the agency.’