OneCom delivers record organic growth

OneCom delivers record organic growth

Vodafone platinum Partner OneCom has delivered record levels of organic growth over the six months to March 2014, adding more than 25,000 new mobile connections and inking a number of significant b2b deals worth over £20m.

The drive for organic growth follows a concerted acquisition spree that has seen OneCom buy lead generation firm Black Sheep, fellow Platinum partners One Stream and The Communications Centre, since it was formed from the merger of Premier Telecom and Business Phones Direct (BPD) last year.

It currently employs more than 300 staff across eight offices in Cheltenham, Southampton, Plymouth, Leeds, Norwich, Telford, Whiteley and Camberley.

OneCom offers mobile, fixed line, broadband and data services, including Vodafone OneNet, Vodafone Device Management and Office 365.

It attributes its rapid organic growth to a focused sales strategy backed by a major marketing campaign and support from Vodafone.

CEO Darren Ridge (pictured) told Mobile: ‘We have seen our biggest ever organic growth in the second half of our financial year, adding £20m in contract revenue and over 25,000 new connections, which brings our Vodafone base to 225,000 and our overall base to over 250,000.’ This compares to a base of around 150,000 in the same period last year.

He added: ‘It was driven by a desire for growth from Vodafone in the period as well as an aggressive sales and marketing campaign.’

The drive has seen OneCom ink some hefty contracts in the period, including telecoms deals with hotel chain Travel Lodge and car dealer and auctioneer Manheim and Hampshire County Cricket Club. The unified comms company is also gaining share in the fixed line market. It is winning between 50 and 60 fixed line customers a month and has recently signed a major £2m fixed line deal.

Ridge said: ‘The Travel Lodge and Manheim deals each brought in more than 1,000 connections whilst the Hampshire Cricket Club contract, at £50,000, is our largest ever IT managed services contract.

Ridge said OneCom was still open to acquisition but added: ‘There are no acquisition plans right now but then there is so much opportunity on the table for organic growth. It really is exceptional.’

Ridge expects further growth to come from expanding services, which it can sell into its base of 70,000 customers, rather than from increasing its customer base.

‘This year alone we have £75m of Vodafone revenue on mobile and our challenge is to see how many other services we can sell into our base. Unified comms is where our biggest growth lies. Selling those services into our existing base is our focus. Our customer base will continue to grow because our size and our reputation makes it relatively easy to sign up new business, so it creates a momentum of its own. But it is cross selling into that base, creating create those entanglements that keep our customers with us, which will drive growth.’


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