Plan signs up 79 dealers in three months

Plan signs up 79 dealers in three months

Unified comms newcomer Plan has signed up 79 dealers with another 116 set to come onboard, following a major marketing drive over the past three months which has seen the company meet with over 250 dealers across the country.

The unified comms provider, created by former Yes Telecom co-founder Keith Curran (pictured centre) and private equity investor dan Craddock (pictured right) earlier this year, is targeting mobile, fixed and IT resellers, offering a mix of unified comms services, a state of the art dealer portal and high standards of customer service. it has signed network deals with O2 and BT.

Curran said the company, which wants to have 20,000 connections on its platform within a year, has generated significant interest among mobile, fixed line and IT resellers since it was unofficially launched in March this year. ‘It’s been 60 working days since we made our presence known to the market. in that time we’ve had 250 meetings with partners across the country and signed up 79, with another 116 in the process of signing up. These are a mix of mobile, fixed and IT resellers.’

Curran said Plan’s partners range in size and type: ‘We have no typical type of partner. We have some of the largest network partners as well as partners who deal through distributors and, interestingly, we also have retail franchisees interested who want to use our portal to sell to b2b customers, opening up another front for us.’

The company, which has 20 staff, is also on a recruitment drive for BDM and sales staff and plans to open two new offices in the UK.

Curran said Plan’s dealer portal was key to the company’s success. It offers partners a state of the art, fast-track, bespoke online service, as well as greater control of dealer commissions, upfront funding for kit, extensive account management support and has no tiered partner system.

Curran said the portal’s simplicity allows dealers of all persuasions to cross sell products they previously saw as no-go areas. He explained: ‘The portal is really making a difference. So, for example, our third biggest connector of mobile is a fixed line dealer who previously had been very reluctant to sell mobile, seeing it as too complicated.’

Curran’s partner and Plan CeO Craddock said the company was planning a major partner event in October, adding that the company was currently talking to two potential acquisition targets – one fixed, one mobile.

‘We are still keen to speak to people. We are focusing on companies that can add value. We could buy bases all day long but if someone comes to us with, for example, a new kind of app or cloud sharing technology, then we are interested,’ said Craddock.


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