Ingram Micro has launched a new brand signalling its drive into technology and supply chain services.
The company said the new, global brand ‘has a bold, modern look and feel, signaling the company’s leadership in technology and supply chain services.’
Ingram Micro said the new logo is part of a wider strategy to create a platform of new capabilities and services, through which Ingram Micro will help businesses ‘fully realize the promise of technology.’
Alain Monié, CEO at Ingram Micro, said: ‘This is more than a logo change; we view this brand refresh as an investment in our future.
He said the brand change reflected a change in the culture of the business. 'Ingram Micro has made bold new moves with recent acquisitions, establishing global business units and developing a more global and customer-centric mindset with an agile, insightful and dependable culture.
‘Refreshing and repositioning the Ingram Micro brand is a natural next step in our company’s growth and success. It signals our evolution from a distribution powerhouse to the world leader in technology and supply chain services. Our new brand identity and strategy is a reflection of a bold new Ingram Micro.’
He added: ‘With our new brand, we want to present an identity that is simple, modern and represents who we are. We have the capabilities, insight and experience to help our partners – and their customers – understand, acquire and use technology to be more competitive.’