Samsung is driving a major assault on the UK’s business market with plans to grab greater b2b market share following the launch of its updated security software Knox 2.0.
The manufacturer is targeting hundreds of UK businesses with an intensive marketing campaign and a series of seminars across the UK. Samsung is also targeting the indirect channel with plans to drive b2b sales via its Knox reseller programme.
The direct marketing campaign, launched last month, uses videos and brochures to educate businesses about Knox 2.0 and to promote a series of seminars, the first of which was held in the City of London last week.
Samsung Electronics UK b2b director Phil Lander (pictured) told Mobile: ‘As part of the Knox 2.0 launch in the UK, Samsung has launched a campaign targeting UK businesses to raise awareness of the issues surrounding mobile security and highlight the opportunities available through Knox 2.0.
‘There will be a number of events over the next few weeks for business users to find out more about Samsung Knox through demonstrations and presentations from the Samsung UK team.’
Samsung Knox 2.0 is a souped up version of the Knox 1.0. It offers a container style solution securely separating users’ business and personal apps and data as well as featuring biometric software and state of the art mobile device management solutions. It is approved by the UK Government, the CESG and the US Department of Defence and available on a wide range of Samsung and other Android devices.
Lander said Knox 2.0 appeals to businesses across the spectrum as the traditional 9-5 is increasingly replaced by a more fluid working day. He explained: ‘Employees are now “always on” and therefore always vulnerable, with malware and security breaches happening almost daily. UK enterprises therefore need a secure mobile platform that works 24/7 on devices popular with their employees.’
Lander said Knox 2.0 is particularly suited to companies’ Bring Your Own Device (BYOD) strategies. He explained: ‘Implementing and managing mobile security solutions on employee handsets is one of the biggest challenges currently facing IT decision makers across the UK – especially given the increasing trend towards BYOD and the wide penetration of open-source Android handsets. Samsung [has] created Knox 2.0 to meet this challenge and deliver an enterprise-grade security solution for the Android market.’
Samsung is also targeting the indirect channel via its Knox reseller programme, which offers various ranges of sales, marketing and IT support on its Knox portal, through three levels of partnership – Platinum, Gold and Silver.
Lander added that Samsung is already seeing ‘strong growth’ in the UK’s b2b sector. He declined to reveal the manufacturer’s share of the UK b2b market but said Samsung was meeting its targets for growth.
‘We have clear goals on what b2b will mean as a share of our business this year and into the future and we are tracking well to achieve those goals,’ he added.