Apple partners with IBM on mobile devices for business

Apple partners with IBM on mobile devices for business

Apple and IBM has announced a new partnership to offer iPhones and iPads tailored for the business environment in order to sell more mobile devices to corporate clients and government agencies. The two technology companies to work together on about 100 different industry-specific mobile applications, including apps for the iOS platform, and IBM cloud services, security and analytics. IBM will also sell iPhones and iPads tailored to specific industries.

In a joint statement, the tech firms said the deal will boost Apple's market share for mobile devices for businesses and will offer custom-made apps with IBM's supercomputing analytics to a mobile workforce.

The statement continued, 'The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change.' The new offerings will be available on Apple's mobile operating system, iOS 8. Apple will set up a new support service and IBM will manage functions such as device activation and security.

'Apple and IBM's shared vision for this partnership is to put in the hands of business professionals everywhere the unique capabilities of iPads and iPhones with a company's knowledge, data, analytics and workflows.'

Apple's CEO Tim Cook said the company was looking to IBM for help as it does not understand the needs of corporate clients as well as it does consumers. He said, 'For the first time ever, we're putting IBM's renowned big data analytics at iOS users' fingertips, which opens up a large market opportunity for Apple'. He continued, 'This is a radical step for enterprise and something that only Apple and IBM can deliver.'

Ginni Rometty, IBM chairman, president and CEO, said the alliance will build on the company's momentum in bringing the innovations to clients globally.

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