BT's One Phone offers SMEs greater flexibility

BT's One Phone offers SMEs greater flexibility
Industry analysts believe that BT's new One Phone service offers enterprises greater flexibility and more devices to choose from for business operations. One Phone, its flagship offering in the business market, represents the company's first major push into mobile since it spun off its Cellnet arm in 2002.
 
One Phone allows businesses to combine work and personal calls on one mobile device with mobile services for consumers being launched later in the year.
 
According to CCS Insight, the private network is the principal point of differentiation for One Phone. With poor in-building coverage being a major challenge to businesses, the solution overcomes issues of weak voice quality in-doors.
 
Kester Mann, an analyst with CCS Insight, told Mobile, 'BT claims that its solution provides hundreds of features. In our opinion, this product stands a better chance of succeeding than Fusion, BT's initial foray into service convergence in 2005.'
 
The market is now ready for a unified communications solution, and One Phone offers enterprises greater flexibility and more devices to choose from, he added.  'Fusion, in contrast, was only compatible with a single Motorola handset.'
 
BT's new One Phone service will combine an office phone and mobile phone, hosted in the cloud. With this offering, it is possible to link all telephone numbers to a work mobile phone SIM card. The One Phone deal includes 4G mobile data and access to BT WIFI hotspots.
 
BT's move raises the stakes in an increasingly competitive UK enterprise market. Since launching LTE ahead of its rivals, EE has emerged as a 'creditable competitor' to Vodafone and O2, which have traditionally dominated this lucrative segment, he explained. O2 reported a 50% increase in enterprise revenue in its 1Q14 results, while Vodafone strengthened its position following the acquisition of Cable and Wireless Worldwide in 2012.
 
'BT's One Phone will compete directly with One Net, Vodafone's unified communications service that launched in the UK in 2009. Interestingly, One Net was initially underpinned by a managed services agreement with BT Wholesale,' he said.
 
All eyes will now be firmly on the anticipated launch of BT's consumer offering, due to take place later this year. 'We expect greater focus will be placed on 4G and use of BT's spectrum.'

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