Rainbow seeks more dealers after 3G Ltd

Rainbow seeks more dealers after 3G Ltd

Rainbow Global Network Services is on the hunt for more mobile dealerships after snapping up mobile dealer 3G Ltd for an undisclosed sum.

The Sevenoaks-based company, which delivers unified comms and managed services to its base of around 4,500 SME customers, is looking to buy the customer bases of small mobile dealerships with around 300 to 500 connections.

Speaking to Mobile, MD David Corgat (pictured) said 3G Ltd, which sells mobiles, tablets and voice and data packages across all the mobile networks, is the company’s seventh mobile dealership acquisition in seven years. He added: ‘We are looking to buy more mobile dealerships and are already in talks with another mobile company.

‘We tend to buy small mobile dealerships. We look for partners who are often that little bit older and looking to retire, who have not got used to the ongoing revenue model and find it all a bit complicated but have an extremely loyal customer base.’

Corgat said the company is keen to build the mobile side of its business, both organically and through acquisition. He said the strategy was driven both by the increasing integration of mobile with the company’s other services, and by the expansion of the company’s data service portfolio into the mobile market.

Rainbow Global, which has an annual turnover of around £6.5m a year, offers a range of services including fixed line, mobile, data, broadband, cloud and managed services, with 47% of its customers taking at least three products from its portfolio.

Corgat added: ‘SMEs are our target base. We have a couple of unique industries we go after, which I would rather not reveal to our competitors, let’s just say they are niche areas which allow us to provide our services and because we deliver one bill for multiple services we are very attractive to our clients.’

The company is currently on an aggressive growth strategy, backed by a multi-million pound investment, which aims to treble the size of the company in three years. Corgat said the investment was aimed at helping Rainbow Global continue its expansion into the managed services sector.

‘We have moved very much into the managed services arena. That is what it is all about. It is no longer just about applications and products, it is about managing multi-hosted, cloud and land-based services for our clients.’

Rainbow Global is also on the search for more staff, with plans to boost staff levels from 42 up to 150, over the next three years.

Corgat told Mobile: ‘We are investing in growing the company right now and are recruiting, mainly in sales, as we move into new areas of the unified comms market.

‘We moved into new premises two years ago which can easily accommodate between 120 to 150 staff and the plan is to triple the size of the business over the next three years.’


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