EE forecasts surge in demand from SMEs for phablets

EE forecasts surge in demand from SMEs for phablets

EE is predicting a surge in demand for large screen devices in the SME sector, driven by the arrival of the iPhone 6 Plus and other phablets.
A recent online survey of over 1,000 SMEs conducted by EE revealed that more than a fifth of SME employees are planning to acquire a large screen device for work purposes.

The operator is also forecasting a rise in business specific apps as a result of the increased use of large screen devices in the workplace and has launched a range of EE Business Apps to target this rising market.

EE’s survey found popular uses for larger screen devices include managing work email plus viewing and editing PDFs, documents and spreadsheets. It also revealed that as many as one in ten (10%) small business employees said they could conduct all of their day-to-day work tasks on a big screen device alone, suggesting a reduced dependence on laptops and fixed desktop computers.

Mike Tomlinson, director of small business at EE, said: ‘Until now, big screen devices have been seen as a fairly niche product category. However, with Apple launching the iPhone 6 Plus and Samsung unveiling its new Galaxy Note 4 and Galaxy Edge, they are on the verge of becoming an indispensable business tool.  

‘In response to increased demand from our small business customers, we continue to build on our range of larger smartphones and are expecting to see a huge uptick in the adoption into 2015.’  

Turning to the launch of Business Apps, a curated range of apps for small businesses to help boost productivity, Tomlinson said: ‘With the larger screen size of these devices, we also predict a rise in business-specific apps in small firms.

‘The ability to not only view, create and edit documents but also conduct specific business tasks like finances, expenses, payroll and CRM while on the move is easier with a bigger screen, so it is inevitable the two will go hand-in-hand for businesses looking to drive workplace efficiencies.’

EE’s launch of Business Apps is part of the operator’s major push into the b2b sector this year with plans to add another 1-2% share of the b2b market to its portfolio.


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