Exclusive: Brightstar 20:20 hires three Phones 4u executives

Exclusive: Brightstar 20:20 hires three Phones 4u executives

Brightstar 20:20 has taken on three former Phones 4u executives as it ramps up its advance into the buy-back, reverse and accessories markets.

David Ware, former associate merchandising director at Phones 4u, joins Brightstar 20:20 to head up the distributor’s buy-back and reverse business. Ware will report to Brightstar 20:20’s sales and commercial director Jon Miller.

Phillip Clarke, former head of merchandising at Phones 4u, is also joining the Brightstar 20:20 team He will take up a newly created role running the distributor’s accessories purchasing and category division. Clarke will report to Richard Ferguson, Brightstar 20:20’s purchasing director.

The third new recruit from Phones 4u is Sarah Carter-Lumb, former Phones 4u head of go-to-market. Carter-Lumb will work in client management, managing Brightstar 20:20’s relationship with two major new clients.

David Ware brings long experience of the mobile phone industry to Brightstar 20:20. He joined Phones 4u in 1999, working in the Caudwell Group’s Dextra Accessories division and in Phones 4u Business before becoming Phones 4u head of merchandising in 2009. In 2010 he was promoted to associate merchandising director, reporting to Phones 4u CMO Scott Hooton.

Phillip Clarke joined Phones 4u’s merchandising team in September 2006, becoming senior merchandising manager in 2009 and taking on the role of head of merchandising in 2012.

Sarah Carter-Lumb spent more than 10 years at Phones 4u. Her roles included product manager, senior merchandising manager and purchasing manager of prepay and senior category manager. In 2014 Carter-Lumb was promoted to Phones 4u’s head of go-to-market.

Speaking to Mobile, Brightstar 20:20 chief Jim Michel said: ‘We are really pleased to welcome David, Phil and Sarah to Brightstar 20:20. All of them come with significant track records and great industry experience, and all three are well known to our vendors.’

Michel said both buy-back and trade-in and accessories are two key growth areas for the distributor.

He added: ‘These key appointments are part of our wider ambitions to bring even greater focus to both buy-back and trade-in and accessories, which we see offering us significant opportunities as we go forward.’

Brightstar 20:20 is targeting the accessories market aggressively. It clinched a major exclusive accessories deal with Vodafone earlier this year to supply the operator’s 650-plus retail stores and online store with all its accessory products. It also has a number of non-exclusive accessories deals with EE, O2 and Dixons Carphone.

The distributor is also gunning for greater share of the buy-back and trade-in market as part of a global strategy. In 2012 its parent company US distribution giant Brightstar Corp bought UK buy-back and trade-in company MPX. It said the purchase was central to a major strategy to roll out MPX’s buy-back solutions to network operators and retailers across the globe.

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