Apple and IBM go for b2b with MobileFirst

Apple and IBM go for b2b with MobileFirst

Apple and IBM have announced the first wave of IBM MobileFirst products for iOS including a new set of made-for-business apps and supporting cloud services.

IBM said it believed the new services would give iPhone and iPad users in enterprise access to IBM’s big data and analytics.

The two firms are chasing customers in banking, retail, insurance, financial services, telecommunications and for governments and airlines, with a range of services designed to be used specifically in these sectors.

IBM revealed that clients supporting the IBM MobileFirst for iOS solutions included: Citi, Air Canada, Sprint and Banorte.

Bridget van Kralingen, senior vice president of IBM global business services, said: ‘Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.’

Philip Schiller, Apple’s senior vice president of worldwide marketing, said: ‘The business world has gone mobile. This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work.’

In October, Mike Spradbery business leader for IBM mobile software UK explained some of the benefits of the deal to Mobile.


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