12/18/2014 5:00:00 PM
EE acquires Mainline
EE has announced the acquisition of distributor Mainline Communications Group.
Explaining the reasons behind the purchase EE said the purchase of Mainline would allow EE to work more closely and effectively with its channel partners, including dealers and distributors of all sizes.
The network’s acquisition builds on its current share of 26% in Mainline and many years of close collaboration between the two companies. Mainline will operate as a wholly-owned subsidiary of EE and will continue to operate under the Mainline brand.
Gerry McQuade, CMO at EE, said: ‘By acquiring Mainline, we will be able to extend their capabilities in support of our indirect B2B sales strategy and help us achieve our goal to be the top communications provider for businesses in the UK.
As a result of the acquisition EE revealed that Andrew Boden, MD at Mainline would be leaving the company but would continue to support EE and Mainline for a transitional period. Whilst Steve Chandler would continue to be the Finance & Commercial Director at Mainline and remain part of the board. Neal Milsom, CFO at EE, and Gerry McQuade, CMO at EE join the Mainline board.