Terry O’Brien, managing director, Daisy Wholesale:
‘With the fast pace of new technological developments, it is our job as a provider to continue to make Daisy simple to do business with. That means making our broad portfolio easier to access, bundle and manage, so our partners can really differentiate themselves to their customers and grow their share within the SME mobile market.
‘Increasing convergence of IT and telecoms services in the channel provides the perfect platform to dominate the SME market. With access to a fantastic variety of products and services, channel partners have what they need to inspire their customers to embrace new technology and transform their way of working. Flexible working is on the up and mobile plays a key part in that growth area.
‘I think that in 2015 we will see a further drive to a more mobile-centric approach to working, with the lines between mobility and cloud becoming even more blurred.
‘As more businesses choose to adapt their way of working, there will be an increased demand for reliable data connectivity solutions to support working on the go, driving growth of combined cloud and mobility technologies.’