Gusto targets b2b channel with SmartBusiness launch

Gusto targets b2b channel with SmartBusiness launch

GUSTO Telecom is turning its attention to the b2b channel with the launch of a new range of business accessories next month.

Dubbed SmartBusiness, the range will offer high-quality cases, powerbanks, chargers, Bluetooth headsets and car kits.

Gusto MD Jolyon Bennett told Mobile: ‘We want to grow our presence in the b2b space. We are launching a range of products in February for the b2b channel, which are very high-quality products. I don’t think the b2b channel has been served at all well in terms of mobile accessories, with a lot of 50p tat on the market. What we are offering are high-quality products, with clean, simple designs.’

Referring to the company’s brightly coloured Juice accessories, Bennett added: ‘We are moving away from the funkiness and colour of our Juice brand with this range, with a much more formal look for business users.’

Bennett said the company had seen continued strong growth in 2014, predicting that sales would double to £30m this year. ‘We saw month on month growth in sales revenue in 2014 and we are continuing to go from strength to strength,’ said Bennett.

He added that the company is now selling its products in John Lewis, Carphone Warehouse, Currys/ PC World, Maplin, O2, Three, Staples and Sainsbury’s and Waitrose stores. ‘We are also hoping to have all of the big four supermarkets on board by the end of this year,’ Bennett said.

Gusto is continuing to expand its consumer range of mobile accessories. The company is set to launch a new range of leather cases for smartphones and tablets, aimed at the growing demand for luxury goods made in England, both within the UK and overseas.

Bennett said: ‘We are launching Cowbags in March. All the products are made from leather sourced in England and all the products in the range are manufactured in Lancashire. So the emphasis is on quality products that are made entirely in England.’

Bennett said three retailers were vying to stock the Cowbags range exclusively. He declined to identify the retailers, only saying: ‘One is a supermarket, one a department store and one is an electrical retailer.’

The company has also created a new headphone range, named CANS, which will launch in March, and Dis-Covered, a range of smartphone cases, which consumers can have decorated with artists’ oil paintings.

‘We are launching Dis-Covered in the middle of the year with the Royal Institute of Art and we will be working with the art colleges on this range,’ Bennett added.

The Oxfordshire-based company is also continuing its overseas drive, after securing £200,000 of funding from Lloyds Bank to help it expand into North America and Europe last year. Gusto has
plans to open offices across both continents in Ontario, California, Russia, Germany, France and Spain.

Bennett said the company had recently taken on Helen Blowman, former marketing and sales executive at Frequency as head of international business development to lead the company’s overseas expansion.


CANS.... Hope it lives up to the hype.. Its been a while in process.
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