Redeem renews major O2 recycle deal

Redeem renews major O2 recycle deal

Redeem has confirmed it has inked a new three year deal with O2 to run its O2 Recycle mobile phone trade in and recycling programme.

The deal, which Mobile revealed exclusively in October last year, will see Redeem manage the programme across O2’s retail estate of 450 stores and online as well as manage O2’s b2b recycling programme. The company will also monitor customer service, support O2 advisors and recycle or recommerce the used devices.

Redeem saw off competition from Brightstar 20:20 to win the deal. It sees Redeem hold on to one of the largest mobile phone recycling programmes in Europe. Last year the O2 recycle programme delivered over £30 million in customer payments and discounts, recycling over 420,000 devices, up 18% in units year-on-year. Since 2009, under the partnership with Redeem, O2 customers have traded in more than 1.3 million devices.

Claes Svensson, CEO of Redeem said: ‘O2’s partnership with Redeem is the biggest trade-in and most prominent recycling operation of any European major network operator. It brings big benefits to consumers in the form of cash payments and trade-in value for their old devices, and we at Redeem are truly excited to be working with O2 to help support and develop their customer relationships. Of course, recycling old phones and extending their useful lives also has broader social and environmental benefits.’

Nicky McGroarty, head of supply chain and commercial partners at Telefónica UK, said: ‘O2 Recycle is an increasingly important part of how we trade, combining brand, innovation and a fantastic experience whilst giving customers great value. Redeem have now been working with us since 2009 and their leadership within our business has been a big factor in the success of the programme.’

Redeem said the renewal of the contract ‘lays the foundation for strong growth both of the O2 trade-in programme and for Redeem itself’, promising future innovation within consumer electronic recycling and trade-in at O2.

O2 Recycle will also continue to help fund O2’s Think Big programme, which supports young people in the UK. Bill Eyres, O2’s head of sustainability said: ‘The potent combination of the environmental benefits that have come from recycling over 1 million unwanted devices to date, and the social benefits that have been brought about through the young people’s community initiatives that O2 Recycle has funded is something to be celebrated. The renewal of the contract with Redeem will further these benefits significantly.’


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