Microsoft Devices has doubled b2b sales of Lumia devices over the past six months, with volumes set to double again in the first half of 2015 on current rates.
The manufacturer has seen its UK b2b marketshare climb steadily since it first launched its Lumia smartphone range in 2012, claiming over 20% of the UK b2b market to date, which puts it in second place behind Apple.
Adrian Williams (pictured), Microsoft Devices’ business sales director, told Mobile strong demand in the enterprise and public sectors is significantly boosting sales of Lumia devices.
He added: ‘We doubled volumes in the second half of last year, compared with the first half of 2014, and we’re confident that will continue at the same rate going forward.’
Lumia smartphones are also benefiting from the Windows Phone operating system winning approval from the Government’s Communications Electronics Security Group (CESG), which provides public sector bodies with advice on communications security.
Williams said: ‘This is a great vote of confidence. Public sector IT departments are normally referred to the CESG guidelines for mobile phones, so the CESG backing Windows Phones is significant.’
Lumia smartphones have also benefited from the continued fall in demand for Blackberry phones in the b2b sector, which saw Microsoft Devices overtaking Blackberry in the b2b market, to take second place after Apple, last year.
Williams said: ‘A lot of our success comes from customers who want to switch. Blackberry phones were very common, particularly in the public sector where security and affordability are both very important factors. We are the only manufacturer in the market that can offer an alternative that is both affordable and offers out-of-the-box security on the same platform.’
He went on: ‘The opportunity is there for us to really establish ourselves. A lot of organisations are reviewing their mobile strategies. We have a great opportunity to show what Microsoft can do for businesses,’ adding that the upcoming launch of Windows 10 will also add impetus to Lumia’s trajectory.
Microsoft Devices is also targeting the IT sector with distribution partners Exertis UK, Tech Data Mobile and Ingram Micro tasked with driving Lumia sales into the IT market.
Williams explained: ‘We’ve started to work more closely with the IT channels, getting the message out that Microsoft Devices is not just about mobile phones. It’s about incorporating mobile devices into the surrounding technologies. We are making good progress with our partners in getting that message across.’
Looking to the future, Williams said: ‘By the end of the year we want to be challenging for the number one position in b2b. Our aim is for Lumia devices to be seen as the preferred choice for business.’