Azzurri emerges following transformative year

Azzurri emerges following transformative year

Azzurri Communications is looking forward to 2015 following a period that the unified communications firm described as ‘transformative’. A restructuring of the business’ finances has allowed the company to plan long term, and the brand received further good news in January following the announcement that the company would be selling EE services alongside the O2 ones it already provides.


Speaking to Mobile, Azzurri’s CTO Rufus Grig (pictured), explained how the firm had turned things around: ‘The most important actions were re-structuring the business’ finances, right-sizing our cost base, and the investment in and launch of our cloud platform and ICON managed services portfolio.

‘The high-profile difficulties of some organisations within the channel meant there was an increasing focus from customers on the balance sheets of their prospective suppliers. We completed this process towards the end of last year where our existing investors committed to Azzurri for a longer period, providing us with a stable future, and also providing the funds for investing in our cloud platform and portfolio. At this time we also welcomed our new chairman, Steve Andrews.’

The brand also made efficiency savings, which have helped to improve the firm’s financial status, Grig explains: ‘Azzurri is always looking to ensure that we can deliver our services in the most efficient way possible for our customers, and we have been through a series of process-improvement projects, including using Lean and 6 Sigma processes to improve the way we work. The advantage of this process is that as well as improving cost efficiency, it has the benefit of improving service through the speeding up of end-to-end processes and improving quality and right-first-time outcomes.’

Explaining the deal with EE, Grig said that Azzurri had been approached by the network and quickly saw the benefits of having two major operators on its roster: ‘EE approached us because it was aware of our capabilities and track record in enterprise mobility. With our continuing partnership with O2, combined with our new offering from EE, we have a very compelling offer bringing real choice to our customers.

Services is one area that Azzurri sees growing in the UC space, and Grig believes that will continue to develop into 2015: ‘Unified communications as a service has only recently “come of age” – we are seeing a major shift towards customers wanting to adopt unified communications as a way of working, and towards placing their trust in Azzurri to provide the technology for them in the cloud, with a managed service wrapped around it. The relationship between unified communications provider and the customer therefore becomes even closer – the managed service provider needs to act as a partner to the customer, ensuring that as an organisation the customer can reap the maximum benefit from UC services.

‘For 2015 we continue with our goal of connecting our customers with their employees, their customers and their data – particularly focusing on unified communications and contact centre “as a service”, enterprise mobility, network security and managed services.’


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