Rob Orr, former Samsung VP of enterprise business, has joined Virgin Media Business as executive director for large enterprise sales. He will report to Virgin Media Business MD Peter Kelly.
Orr’s post was created following the recent departure of Mario Di Mascio, Virgin Media Business executive director of sales. Di Mascio’s responsibilities have been split between Orr, who will oversee enterprise, and Virgin Media commercial director Mike Smith, who will head up the SMB division.
Orr joins Virgin Media Business as the company ramps up its drive into the enterprise market. Sources say Orr’s biggest challenge will be to raise morale at the division following a swathe of redundancies at the firm and complaints by insiders that owners Liberty Global are too focused on cutting costs since buying the business from Virgin.
Orr has a reputation for being a strategic thinker with the ability to build effective teams and quickly transform processes to deliver results.
He brings considerable b2b experience, joining Virgin Media Business from Samsung, where he oversaw the manufacturer’s enterprise business from October 2013. In June last year Orr was given the role of interim head of Samsung’s mobile and IT division, following Simon Stanford’s sudden departure. A few weeks later he returned to his post as VP of enterprise business, with the role of Samsung VP of mobile and IT finally being filled last month by former Nokia UK chief Conor Pierce.
Orr’s previous posts include MD of Blackberry UK and Ireland, Blackberry VP of smartphone business EMEA, and director of product management. Before joining Blackberry in 2006 Orr was head of product convergence at BT. Before that he was corporate product manager at Vodafone.
Virgin Media Business confirmed Orr’s appointment. In a statement, the company said: ‘Rob will join the telecoms business on Monday 2 March 2015. Reporting directly to the managing director, Peter Kelly, he will use his extensive sales, commercial and operational experience to help accelerate growth within the business’ large enterprise sector.’