4/17/2015 3:10:01 PM
EE reveals Mainline ambitions
Mainline has used its first partner event since the EE takeover to reveal the network’s desire to become ‘the communications provider of choice for business, and independent dealers’. The operator said that Mainline would play a ‘vital role’in its channel strategy at the event held at Wembley Stadium.
EE’s chief of business sales and marketing, Gerry McQuade, revealed the plans in a presentation at the distributor’s latest Premium Partner event. The distributor explained that the day had been organised so that Mainline’s top-performing partners could share best practice, gain insights from the network, and learn about the latest sales tools available to them, and to celebrate the distributor’s biggest-ever deal in the indirect channel.
There were presentations from Tariffcom’s Eric McCabe and from other EE executives, including head of market intelligence Andrew Beurschgens, director of RAN development and programmes, Mansoor Hanif and head of indirect corporate marketing Sharon Walker, followed by a series of break-out sessions.