Alternative Networks has announced it will re-brand as ‘Alternative’.
Alternative described the move to consolidate its brands under one name as ‘essential’ in order to match its continued growth with enhanced infrastructure. The company will integrate its companies under one brand name to align customer service and operations.
Alternative has boosted its growth over the last five years by acquiring companies it deems to have the ‘right fit’, with ControlCircle its most recent acquisition. The company has used these acquisitions to boost its skill set and drive cross sell opportunities to its customer base.
Ed Spurrier, Alternative’s CEO, stated: ‘Alternative continues to grow and deliver robust results and strong cash flow, all in line with our strategic objectives. Our growth needs to be matched by enhanced working environments and technology and our new premises and IT infrastructure provide Alternative with a sound platform for future growth, providing more and better space, greater flexibility, increased opportunities and an organisation more efficiently resourced.’
Alternative will also consolidate a number of its sites to create a London-based HQ.