Unified comms dealer Annodata has revealed changes to its senior management team ahead of its 2016 target to become a £100m business.
The top level restructuring represents the company’s push to accelerate its growth process, revealing ambitions to provide a wider range of services, as well as ‘advance into new markets’.
Geoff Slaughter has been tasked with spearheading the move into new markets, with Annodata announcing he will be replacing Rod Tonna-Barthet as group sales director. Tonna-Barthet will be promoted to CEO, overseeing the company’s sustainable growth, which it claims lies in mobile.
Speaking to Mobile in February, Annodata revealed plans to intensify its drive into the mobile market, claiming it will be a ‘key pillar’ of its growth strategy. This strategy has seen the company boost its annual turnover to £80m, following its acquisition of Keltec.
Chairman Martin St. Quinton explained the recent leadership restructuring will allow the company to extend this strategy even further. He said: ‘The past financial year has been marked by a number of big changes within the company, not least the acquisitions of Keltec and STS.’
‘These changes have presented us with a significant opportunity to grow the business, but to do that in a way that is sustainable, it’s critical that we’ve got the right leadership and management team in place.’