Daisy tells of £1bn strategy after acquiring Phoenix IT

Daisy tells of £1bn strategy after acquiring Phoenix IT

Daisy Group has completed its acquisition of Phoenix IT Group.

The company explained that the acquisition is part of its strategy to become a £1bn unified comms and IT infrastructure managed services business.

The deal will add 3,600 businesses to Daisy’s existing customer base, taking advantage of Phoenix’s capabilities in IT infrastructure management which Daisy claims is a ‘clear strategic fit’. Its addition of Phoenix will make Daisy one of the largest telecom business firms in the UK.

Matthew Riley, founder and executive chairman of Daisy, explained that as unified comms and IT services converge, companies now need to provide a broad range of services under one roof. He said: ‘For the last decade we have been consolidating the fragmented market and the acquisition of Phoenix is evidence of Daisy’s intent to provide its customers and partners with a truly holistic, market leading service.’

Riley’s words were echoed by CEO Neil Muller, who believes the bigger group will hold a unique market position. He said: ‘As businesses become more digital, there is an ever-increasing reliance on the management and availability of customers’ business communications and IT Infrastructure. By combining capabilities, we are well positioned to offer true differentiation to our mid-market customers, providing them with a breadth of solutions and expertise, ensuring their critical systems are ‘always on’.

‘Over the coming weeks and months we will be combining the core strengths of both businesses, and we believe that the enlarged Group will become the ‘go to’ provider for end-to-end Unified Communications and IT Infrastructure Managed Services and solutions.’




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