Tech Data claims Microsoft boosts b2b growth

Tech Data claims Microsoft boosts b2b growth

Tech Data Mobile has announced that its Microsoft smartphones are fuelling b2b growth. The distributor said that sales of its Lumia devices have surged among resellers and mobile dealers, claiming that this will continue throughout the year.

Tech Data believes that the demand for the devices is due to the distributor’s push into lifecycle services. David Brassington, vendor director, said it will use this opportunity to compete with fixed-term business contracts offered by mobile operators.

He said: ‘Our Lumia B2B sales are going from strength to strength. We recorded our biggest-ever week of Lumia sales recently, and momentum is really building up. With the release of Windows 10 and the promise of a whole new range of Lumia models on the horizon, we expect continued strong growth and plenty of new opportunities to arise for resellers.  

‘SIM-free is becoming more popular due to its cost-effectiveness and flexibility. There is a huge opportunity to migrate customers away from buying fixed-term contracts from operators to taking more flexible options from a trusted ICT advisor that has the capability to integrate devices with the existing IT and mobile data infrastructure.’


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