Unified comms dealer Rainbow Communications is planning a major push into the English mobile market.
Speaking to Mobile, Stuart Carson (pictured far left), director of sales and marketing, claimed the company will use ‘aggressive pricing’ to target the south east of England. The dealer recently inked a two year, multi-million pound wholesale agreement with BT and Carson explained that with the mobile side of the business doubling in the last year, now is the time to expand.
He said: ‘We’ve got a good spread geographically and our next step will be breaking into the south east of England, with our focus on a partner down there. Our business model over the years has been based around aggressive pricing. We’re commercially aggressive and as one of EE’s 8 direct partners, our mobile proposition will put us in good stead.'
The Northern Ireland based company recently renewed its contract with EE as one of the network’s direct partners, primarily focused on its customer base in Scotland and Northern Ireland. However Carson believes that it has now grown its mobile proposition to a standard where it can compete in the English mobile market.
He said: ‘We have a good strong foothold in Ireland and a decent market share in Scotland. We wanted to see how we got on in Scotland before we looked at the English market, so we’re now seeing that we have a proposition we can sell to rest of the UK. Hopefully we will be up and running with a number of desk based agents within the next 8 weeks.’