Spanish manufacturer BQ will launch in the UK after securing a partnership with Tech Data Mobile.
The distributor will offer BQ’s range of smartphones and tablets to its resellers and retailers. Matt Child, MD of Tech Data Mobile, believes that the European brand will be an ‘instant success’ in the UK.
He said: ‘BQ is an incredible success story and a real pioneer in the Spanish and European markets. Its smartphones and tablets offer high performance, excellent features and amazing affordability. We believe they will be an instant hit in the UK and we look forward to working with BQ to emulate the success it has seen in other markets here in the UK.’
The distributor explained it will also be working with BQ to launch a new proposition to the UK market, one which Childs described as a ‘game changer’. He said: ‘We are still finalising our plans with BQ, but we expect to be providing a customer-centric proposition that will be a game-changer in the UK market.’
BQ currently produce smartphones, tablets, 3D printers and robotics and first entered the UK market at the beginning of the year. Xavier Gastaminza, executive VP and general manager for Europe, explained that the supplier is hoping its partnership with Tech Data Mobile will accelerate its brand awareness in the UK.
He said: ‘BQ is driven by an ambition to make technology genuinely useful and accessible to everyone. We will be working with Tech Data and supporting them in every way we can to accelerate the awareness and development of the BQ brand.’