Ingram Micro claims a massive demand for Samsung rugged devices shows the manufacturer’s b2b strategy is working.
Business development manager, Dan Manser, told Mobile that the manufacturer’s semi-ruggedised handsets, the Galaxy xCover 3 and the Galaxy Tab Active, are top sellers in the b2b space. He explained that the business demand for Samsung’s products have increased significantly in 2015.
He said: ‘The b2b demand for Samsung products have increased a hell of a lot in 2015, they’ve changed a lot over the last 9 months and it seems to be working. It’s not all about style, it’s about function as well and we’ve seen a massive uplift in demand in the last 2-3 years for Samsung’s semi ruggedised devices that can be protected from dust and water. Samsung’s semi ruggedised devices, the Galaxy xCover 3 and Galaxy Tab Active are two of our top sellers. In a b2b environment a lot of people use phones outside so there’s a need for standalone devices that don’t need protective cases.’
Samsung changed its distribution strategy this year by reducing its partners in the space to drive greater focus. Sid Abey, regional manager at Ingram Micro, believes that the manufacturer is now starting to recognise the value of the b2b space, particularly in adding value onto a device by making it ruggedised.
He said: ‘ Samsung have certainly changed their attention to b2b more so from 2015 on, Apple is the number one manufacturer and Samsung want to be number one and I think they recognise they’ve had great success in the consumer market they need to focus on b2b so they’re tailoring devices so they fit more in business space. The way forward for us and Samsung is not about box shifting, it’s about adding value to the device.’
The demand for ruggedised handsets has seen new players move into the b2b market. Bullitt Group recently announced plans to launch a major drive into the market, with the ruggedised device manufacturer revealing it plans to claim a large portion of the market.