Samsung Electronics has launched a major drive in the UK b2b market with the launch of a new business service.
Samsung targets business users
The manufacturer explained that Samsung Business will offer a range of solutions to business customers, using its consumer experience to appeal to a new audience. Samsung has recently changed its strategy to focus on the b2b market, reducing its distribution partners in the market in order to do so.
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Graham Long, VP of Samsung’s Business team in the UK & Ireland, explained that the manufacturer’s strengths in the consumer market will give them the advantage in the b2b space.
He said: ‘Samsung Business is a powerful offering for businesses big and small across a wide range of industries. We want to help businesses become more efficient, and ultimately deliver a better experience for their own customers.
‘Our understanding of what consumers want when it comes to tech means we are in a fantastic, and very unique, position to support any business with their technology needs. We’ve taken the user experience people have embraced and learnt to expect in the consumer market, and we’re now harnessing this to enhance the business experience.’
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Ingram Micro supports Samsung's strategy
Ingram Micro recently told Mobile that it believes Samsung’s b2b strategy is working. The distributor explained that the manufacturer is seeing the opportunity in business, tailoring devices that fit with business workers.
Samsung’s new service appears to be following this plan, with the manufacturer planning to target workers that feel held back by their technology. Research by the manufacturer showed that 36% of UK workers think the technology they use doesn’t allow them to do the best job.
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