Tech Data Mobile will offer the Moto X Force smartphone to its resellers after inking an exclusive distribution deal with Motorola.
The agreement will see the distributor stock the new device until the end of 2015. Tech Data believes that the shatterproof display on the smartphone will appeal to its b2b customers.
‘Shatterproof’ Moto X Force
Motorola launched its new device earlier this month claiming it is the world’s first shatterproof phone. The products is protected by an ‘integrated system of five layers that absorb shock from impact and are guaranteed not to shatter’.
Tech Data Mobile had been the exclusive supplier of Motorola products but the launch of its latest products saw the manufacturer beef up its distribution options and add Brightstar.
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James Turner, Android BDM at Tech Data Mobile, said: ‘The Moto X Force is built to withstand everyday knocks and accidents that inevitably happen, so for business, public sector and personal users who want to be sure their smartphone screen won’t crack under pressure, it’s the perfect choice.’
Android device investment
The deal follows Tech Data’s strategy to continue to focus investment on Android devices. The distributor reported a rapid b2b uptake of both Samsung and Motorola devices, appointing an Android business development manager to manage the relationship with these manufacturers.
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David Brassington, vendor director at Tech Data Mobile, explained it will look to continue the surge in sales by increasing partnerships with Android vendors.
He said: ‘Android devices are very well-suited to both personal and business use and we are seeing strong sales growth across all sectors. Google remains a key strategic partner and focusing our resources on Android to complement the wider Google ecosystem of products and services we offer is key. We feel there is more potential to exploit with Android devices.’
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