11/23/2015 10:00:00 AM
BQ blames Europe knowledge gap on ‘inaccessible tech’
BQ claims that high prices and a lack of knowledge are creating barriers between technology and the user.
Speaking to Mobile, Xavier Gastaminza, vice president and general manager, Europe, explained there is a ‘real knowledge gap’ in the region brought on from inaccessible technology that alienates users. He claimed that BQ’s entrance to the UK will look to address that.
The Spanish manufacturer recently inked an exclusive deal with O2 to bring its Cyanogen-powered smartphone into the UK mobile market, predicting it can emulate its home market success.
‘Our company philosophy and market approach are totally different from what other brands do,’ explained Gastaminza. ‘In general, there are two barriers separating the user from the technology – a high price point and a lack of knowledge.
‘Most of the IT knowledge in the world is concentrated in the US for the software and in Asia for the hardware. If we want to continue developing Europe, it is vital that we change this through education. This is why we place such a high priority on teaching. We have a complete educational ecosystem and provide all the resources needed to not only make technology accessible but also to understand how to create it.’