O2 eyes big business with tariff revamp

O2 eyes big business with tariff revamp

O2 is targeting big business customers with a new set of ‘tailored’ tariffs aimed at the private sector.

The network has been successful in the past year in increasing the number of private and public sector contracts it has. At its last set of results O2 revealed that a flexible approach to tariffs had already proved successful in the small business sector.

O2 beefs up business unit

This year has also seen O2 strengthen the personnel within its Enterprise team, appointing former Samsung mobile boss Simon Stanford as head of enterprise sales, responsible for the private sector.

Business director Ben Dowd has also told Mobile in the summer that he believed the opportunities for the network in this sector had never been greater.


Explaining how the tariffs would work Rebecca Bromwich, mobility specialist at O2 said: ‘We decided to revamp our Enterprise tariff portfolio. We did this with the aim of keeping the customer at the heart of everything we do. We genuinely want to understand the challenges our customers face and what they need from us to be successful within the Private Sector. From this, our new portfolio of Big Business tariffs was born.

‘Our Big Business tariffs let customers pick and mix their mobile estate giving them more control, more confidence and more choice. There are new ways to understand costs, share data across your entire business and manage international use – designed specifically for business customers. And, access to a wider range of O2 products including new digital services.

‘Imagine Big Business tariffs like getting a tailored suit. You work with the tailor to outline what you want. Measurements are taken that are specific to you. A suit is cut and prepared that fits perfectly. And just like a tailored suit, if you pile on a few pounds or shed a few, we can make alterations so you have that perfect fit once again.’



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