Bullitt Group will use its partner brands to target wearables and the connected home, it’s newly appointed CEO has announced.
Peter Stephens will lead the company, replacing the manufacturer’s three co-CEOs all of whom will remain as Directors on the Board. Joining from the Virgin Group, Stephens will leave his position as co-head of Telecom and Media Investment at Virgin Management.
He explained that his new role at Bullitt will focus on propelling the manufacturer into the wearable and connected home market, both in the UK and abroad.
‘2016 will see great new products launching and continued expansion into the USA, Europe and further afield,’ he said. ‘Bullitt has stewardship of some of the most recognisable brands in the world including CAT, JCB, Marconi, Ministry of Sound, Ted Baker and Kodak. The opportunity for tomorrow is to take these brands further into those existing categories, onwards into wearables and the connected home and add more great new brands as we go.’
‘New phase of development’
The company follows a brand licensing model, whereby it uses its partnerships to manufacturer mobile phones. Bullitt has used 2015 to focus heavily on the ruggedised market, revealing ambitions to Mobile earlier this year to use its specialised devices to target the b2b sector.
The brand now plans to continue this into 2016 with an enhanced push into consumer electronics. ‘Bullitt enters a new phase in the development of this fast moving consumer electronics business, said Chairman Keith Pacey. ‘We will continue to enhance our track record of working with some of the world’s strongest brands with continued growth throughout 2016.
‘The three founders will continue on the board which will work closely with Peter to set the right strategy going forward and add value to the group via exciting new initiatives.’