Azzurri CTO: BYOD is no longer the next big thing

Azzurri CTO: BYOD is no longer the next big thing

The era of Bring-your-own device is over, Azzurri Comms has revealed.

The unified comms dealer told Mobile that many of its partners are moving away from the business model that saw employee-owned device used in the workplace. Instead Rufus Grig, CTO of Azzurri Comms, believes the focus has switched to CYOD – choose your own device.

‘We have seen a real correlation of larger organisations moving away from BYOD. Not that long ago it was the next big thing but now we’re seeing that people are moving towards a model where there is a company provided device.

‘From an employee point of view they have found that BYOD is less useful because if they lose or break the handset then the burden is on them to replace it. Early adopters used an allowance model but that’s fine until the device breaks and the user has to manage it. The cost benefits haven’t been realised yet, some finance directors eyes lit up at the thought that employees would finance their own mobile fleet.’

Security problems

The use of CYOD is significant when it comes to mobile security. Speaking to Mobile in the weeks after TalkTalk’s major security breach earlier this year, Azzurri CEO Chris Jagusz explained that security issues can be particularly problematic in companies operating a BYOD scheme.

He said: ‘In mobile the biggest shift is towards data usage, the greater use of mobile and the deployment of device management. I don’t buy the argument that BYOD can sort out a lot of IT problems, my experience is that it creates a lot of problems.

His words were echoed by Grig who explained that as companies deploy more tools to enable mobile working, an increasing number of complex apps need to be used on the device. This becomes difficult if every employee in a company is using a different operating system. From an IT perspective, Grig claims, CYOD is less of a headache.

‘From an IT point of view, BYOD is quite expensive when it comes to providing support. When employees are just making voice calls then it doesn’t matter if the user has an android of iOS device. But when you’re increasingly trying to deploy mobility tools such as apps, then its increasingly complex for an IT team to support this wide variety of platforms.

‘There’s also an increasing desire for a work-life balance and for a lot of BYOD programmes there is a degree of limitations in terms of what devices are supported. There’s definitely a demand for a variety mobile devices but very little demand for those devices to be employee owned.’



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